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Fast Tube by Casper

In a world with just ten sites for the keyword “Hotel”, there is no need to perform any ranking on any of the sites and return the results as such. But with millions of sites for a generic keyword like “Hotel”, it is inevitable to come up with ranking algorithm to be fair to the good sites. There are several ranking schemes to rank a website, each having their criteria of ranking.

So a web site developer should not be bamboozled by the numerous jargon and end up producing a messy site. Before developing a site, the developer must identify the precinct in which the site is going to fall and design the site according to that particular ranking scheme. So Alexa rank and page rank being the major ones, need to be analyzed to determine the way to go.

Alexa rank is a system where a site’s rank is determined by the traffic received by a site by people with Alexa toolbar installed whereas page rank designed by Google is largely based on link building. A high amount of inbound links will increase the page rank although page rank is not solely based on links. It is influenced by other factors too like keywords. The exact number and kind of factors contributing to page rank still remain hazy. But it is largely based on links, keywords and tags.

A superficial glance would reveal that Alexa rank does not count the mass appeal of a website; rather it acts as a tool that ranks sites with more technical users. Alexa rank does not give the true rank a site deserves. This is because, it measures rank based on the traffic from users who have the Alexa toolbar installed. A normal web user may not install Alexa toolbar, or may not even know what it is. A site that is frequented by such users will be at disadvantage than a site that is frequented by webmaster and tech users, who know enough to install Alexa toolbar. So the former is ranked far lesser than the latter even if the number of users and credibility is higher.

Page rank is a comprehensive ranking algorithm that takes into account, not just that traffic it generates, but also the usability of the site. In other words, page rank takes the responsibility of increasing the traffic of a deserving website on its shoulder by listing it in the top search results. Page ranking is used as a gage for most professional link building services.

But this should not deter one from ignoring Alexa rank. Because Alexa rank, imperfect though it may be, is used by webmasters and commercial ad networks to determine the worth of a site and the Alexa rank fixes the price of advertisement on one’s site.
If advertisement revenue holds the key to monetary gain from building the site then Alexa rank is the key factor that should be considered more important than page rank. But to all the others, page rank is still the best out there.

webmasters are striving hard to get to the first page Google listing in order to attain their business goals, and site owners as well as seo professional are always updated with the latest advancements in seo. But all the sites do not reach the top positions, only a few of them makes it to the first page. So what makes the winners different?

Or it would be even better to avoid the fatal mistakes in search engine optimization so that the site still gets a chance to come up in the first page of Google. After all, knowing what not to do in a situation is more important in business than what to do.

Targeting the wrong keywords: Selection of the wrong keywords is the main reason for failure of businesses to reach the audience. It is not uncommon for even experienced seo professionals to choose the broad category keywords with the hope that they can overcome the heavy competition. But it is a tough task to compete with the online business bigwigs who invest millions of dollars for advertisement purposes only.

It is also likely that the phrase with more search volume will keep on attracting investors which, when considering the long term effects, is a huge burden for the small investors who reserves fewer budgets for their advertisement needs.

Another major drawback in doing the wrong keyword research is that the short phrases will not always result in conversions; rather they target a broad audience who are also interested in simply surfing to gain more information. Finding the exact long tail keyword phrases searched by the customers to make immediate purchases, in all likelihood, ends in purchase of goods or services.

Poor Design: For creating a website that sound interesting to the search engines, it is better to outsource the task to good SEO professionals who offer design services as well.

An SEO friendly design avoids the all the bells and whistles hated by both the search engines and the users. Splash pages, abundant use of flash, scripts and images renders the site unattractive to the search engines. Lack of a proper navigation structure also hinders the crawling of search engine spiders.

Ignoring the importance of content: Content assumes much importance in marketing as well as in search engine optimization. Judiciously incorporating the keyword phrases in the web page, title, Meta tags and the heading assures increased rankings for the site. Poor on page optimization is an indication that the site will never reach the top pages in Google.

Google is really hard on the sites that resort to tricks and penalizes them or even bans them. Tricks like creating door way pages, duplicate content, hidden content etc will be dealt with severe penalties and destroy all the chances of the site to get to the top position.

Poor Link Building: Google assumes that an important and informative website will be constantly referred by other sites in the internet. Hence they give importance to those sites with more back links. Professional link building services prospered as the inexperienced webmasters entirely relied on them to acquire more incoming links to the site.

As time progressed, the unethical practices in acquiring back links forced Google to modify its criteria in assigning importance to websites. Now, Google gives importance only to those quality incoming links to the website and drops the rankings of sites that use unaccepted practices in link building. Being a beginner, you may not know the trusted sites in internet and professional link building services can do a lot in this context by consistently increasing quality inbound links.

With the advent of personal blacking, RSS feeds have became popular among average citizens. RSS feeds are often used to keep abreast with the latest content in one’s favorite websites – be it news, sports, movies or even something more unusual like extra terrestrial life. Professional Link building services have been utilizing rss feeds as part of a balanced link building campaign to achieve first page Google listings.

However, not many website owners know that RSS feeds can be used as a mechanism to gain links to your website, thereby increasing the search engine ranking of your site and thus indirectly driving traffic to it. How can you benefit from RSS feeds? The first step is to create an feed for the items in your website. But other people will post your feeds in their websites, blogs and social media accounts only if they find it interesting enough.

Also, there is another way in which you can use feeds to actively build back links to your site. In order to effectively use your feeds as a link building tool, you need to submit your RSS to as many aggregators as possible. There is a catch here, though. Going to individual aggregator sites and submitting your RSS feeds is an elaborate and tedious process and you may not want to take the focus away from your core business to do this.

So what is the solution? Get professional help. There are several professional link building services out there and outsourcing this task is one of the wisest decisions you can make in boosting traffic to your website. You can either choose a company that offers link building services or choose a freelancer who offers the service.

However, just getting professional link building services to submit feed to aggregator sites will only generate back links to your website and increase your search engine ranking. You need to do something more to make your users keep coming back to your website.

You need to ensure that there is dynamic content in your website and that it is frequently updated. Having a blog that is updated on a daily basis is a good way to have dynamic content. Make sure that the blog is hosted from your website. Other elements for which you can provide RSS feeds can be online demos of your latest products, videos of offers and promotions and even customer feedback on your products. Remember you need to keep all this content updated frequently. Also, give links to other parts of your website in all these dynamic content pages.

The key lesson is this: You do what you do best – that is, generate interesting content in your website about your products and services. Leave the traffic building to professionals. Professional link services can do a much better job of it than you can, for the simple reason that it is their business and they have more experience in doing it.

Google Wonder Wheel is a relatively new feature from Google that was unveiled in May 2009. It allows users to refine their searches by showing semantically related search terms as spokes of a wheel, much like a mind mapper tool. You can click on any one of those, and then that becomes the hub of the wonder wheel, with a different set of spokes.
There is a cool way in which you can use Wonder Wheel in your SEO efforts while building a niche website. It is now well known among SEO circles that Google uses LSI to identify contextually relevant results. It is also widely accepted that well researched keywords can contribute immensely to the success of your website. However, it is not easy to identify which are the keywords that the search engine considers to be semantically linked to your regular keyword. Keyword optimization is a time consuming and tedious task best left to professional link building services. In fact most successful websites are optimized by professional search marketers, who offer link building services to increase traffic to the site. But with LSI, even professional link building services find it difficult to identify the keywords related to a particular niche.
That is where Google Wonder wheel comes into the picture. The Google Wonder wheel can contribute heavily in your LSI based SEO efforts, especially if you want to identify a particular niche around which to build a website or develop an article. The first step is to decide on a broad topic or area of interest that you are planning to write about. Search for the term in Google and use the +Show Options. From here, you can click on Wonder Wheel to invoke it. It is a tool that can give you valuable insights into what Google thinks in terms of how your regular keywords relate to other words. Thus you can use this tool to generate semantically linked LSI keywords for your regular keywords and you can drill down as deep as you like to identify more and more focused niches around your area of interest and its related keywords.
The semantically related LSI keywords identified by the Google Wheel can then be used while writing content for your website. In fact if you creatively follow the various branches of the Wonder Wheel of your identified keyword search, you can even get enough ideas to write entire articles on your niche area.
Google Wonder wheel is a quick and easy way of identifying a niche area under your broad spectrum of interest and for generating a set of related keywords for the topic. However, you should not just rely on Google Wonder Wheel for your keyword research. It is best used as an initial tool to throw up niche areas for you to work on. You should then use keyword research using other commonly available keyword research tools in the market, some of which are even freely available.

Does a high Google page rank automatically translate to high traffic to your site? The answer is not always. It essentially depends on what strategy you have adopted to achieve that high page rank. If it was artificially obtained using tricks techniques such as hidden text, page redirection and irrelevant keyword spamming, then you can be sure that you are driving away potential customers. Also, you can never be sure when search engine algorithms can change the parameters used to arrive at relevant result pages to display. Google, for one, has already dropped page rank from the list of metrics displayed in Google Webmasters. The next step could well be dropping it from Google toolbars and eventually from the search engine algorithm itself.
Content is King
However as things stand now, you have to bear in mind that a high Google page rank is necessary to attract the right kind of customers to your site. But, retaining this traffic in your site and monetizing this traffic means that you should serve content that is interesting and useful to your target population. Otherwise your customers are likely to beat a hasty retreat and not come back in a hurry. Always put yourselves in the shoes of your customer and think of what his requirements are for visiting your site. Make sure that your content is primarily tailored for this. Also offer dynamic content that is rich in keywords that have a top of mind recall among your customer base.
Professional Link Building Services for SEO Optimization
Once you have the content it place, the next step is to optimize it so that the right people (your customers) find it easily. This is where SEO optimization is needed. For this, you can always get professional help. There are enough professional link building services available in the market and you can get extremely good results from them. However, you should have a very good understanding of your customers and their online behavior patterns so that you can tell your contact point at your professional link building services organization as to which keywords he should optimize. Another input that you can give your hired help is the kind of forums that your customers are likely to frequent. Ensuring that link building services focus on relevant sites to place the link is equally important as quality is as important as quantity. Search engine algorithms not only focus on the number of back links that your site has but also on where these links originate from. As search engines become cleverer with each passing day, it is imperative that your SEO optimization efforts look beyond just Google page ranks to generate traffic.