Spike Blog

Does a high Google page rank automatically translate to high traffic to your site? The answer is not always. It essentially depends on what strategy you have adopted to achieve that high page rank. If it was artificially obtained using tricks techniques such as hidden text, page redirection and irrelevant keyword spamming, then you can be sure that you are driving away potential customers. Also, you can never be sure when search engine algorithms can change the parameters used to arrive at relevant result pages to show. Google, for one, has already dropped page rank from the list of metrics showed in Google Webmasters. The next step could well be dropping it from Google toolbars and eventually from the search engine algorithm itself.
Content is King
But as things stand now, you have to bear in mind that a high Google page rank is necessary to attract the right kind of customers to your site. But, retaining this traffic in your site and monetizing this traffic means that you should serve content that is fascinating and useful to your target population. Otherwise your customers are likely to beat a hasty retreat and not come back in a rush. Always place yourselves in the shoes of your customer and reckon of what his requirements are for visiting your site. Make sure that your content is primarily tailored for this. Also offer dynamic content that is rich in keywords that have a top of mind recall among your customer base.
Professional Link Building Services for SEO Optimization
Once you have the content it place, the next step is to optimize it so that the right people (your customers) find it easily. This is where SEO optimization is needed. For this, you can always get professional help. There are enough professional link building services available in the market and you can get extremely excellent results from them. But, you should have a very excellent understanding of your customers and their online behavior patterns so that you can tell your contact point at your professional link building services organization as to which keywords he should optimize. Another input that you can give your hired help is the kind of forums that your customers are likely to frequent. Ensuring that link building services focus on relevant sites to place the link is equally vital as quality is as vital as quantity. Search engine algorithms not only focus on the number of back links that your site has but also on where these links originate from. As search engines become cleverer with each passing day, it is imperative that your SEO optimization efforts look beyond just Google page ranks to generate traffic.

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